{"id":354,"date":"2022-12-06T21:09:35","date_gmt":"2022-12-07T02:09:35","guid":{"rendered":"https:\/\/proppuld.bitweb1.nwtc.edu\/webmgmt\/?p=354"},"modified":"2022-12-06T23:50:05","modified_gmt":"2022-12-07T04:50:05","slug":"a-case-study-bitsys-baby-booties","status":"publish","type":"post","link":"https:\/\/proppuld.bitweb1.nwtc.edu\/webmgmt\/a-case-study-bitsys-baby-booties\/college-of-business\/2022\/","title":{"rendered":"A Case Study: Bitsy&#8217;s Baby Booties"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Barbara (Bitsy to her friends) had approached our class previously to set up a website blog for her to showcase her knitting interests. Using WordPress, a simple site (bitsys_bits.com) was designed for her, which she was quite pleased with and garnered her a decent following. However, she had now accumulated a substantial number of baby booties that she had produced for the numerous projects she had posted to her blog. She now approached the class for help in setting up an e-commerce site to sell her backlog of baby booties. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We first sat down with Barbara (aka Bitsy) after reviewing 2 websites which outlined what should be included on a site to provide a good shopping experience. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a rel=\"noreferrer noopener\" href=\"https:\/\/www.ecommerceceo.com\/learn\/what-is-ecommerce\/\" data-type=\"URL\" data-id=\"https:\/\/www.ecommerceceo.com\/learn\/what-is-ecommerce\/\" target=\"_blank\">https:\/\/www.ecommerceceo.com\/learn\/what-is-ecommerce\/<\/a> and <a href=\"https:\/\/sell.amazon.com\/learn\/what-is-ecommerce\" data-type=\"URL\" data-id=\"https:\/\/sell.amazon.com\/learn\/what-is-ecommerce\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/sell.amazon.com\/learn\/what-is-ecommerce<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As we already had some background on Barbara (Bitsy) from our previous project and after determining where she is now with her site and projects, we recommended adding <em>WooCommerce<\/em> to her site. Our decision was based on the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cost (Since this is home based start-up, helps keep overhead low)<\/li>\n\n\n\n<li>WordPress compatible (Client using WP already so is familiar with modular content management and page building so small learning curve)<\/li>\n\n\n\n<li>Less technical\/easy to use (Her skills lie more with knitting than IT so will be easy for her to manage)<\/li>\n\n\n\n<li>Geared for smaller product lines (Only sells baby booties, although many colors and patterns are offered, so ability to host large number of products not needed; does not foresee building a huge empire )<\/li>\n\n\n\n<li>Included features for handling payments, refunds and shipping (Since she doesn&#8217;t have a business background, assistance with these type of business details helpful)<\/li>\n\n\n\n<li>Highly customizable (Can integrate store front design seamlessly into her existing blog)<\/li>\n\n\n\n<li>Expandable with large number of plug-ins (May want to sell her patterns in the future as a digital downloadable product &#8212; we recommended Easy Digital Downloads plug-in if she&#8217;d like to pursue that option <a rel=\"noreferrer noopener\" href=\"https:\/\/easydigitaldownloads.com\/?utm_source=home&amp;utm_medium=description_tab&amp;utm_content=home&amp;utm_campaign=readme\" data-type=\"URL\" data-id=\"https:\/\/easydigitaldownloads.com\/?utm_source=home&amp;utm_medium=description_tab&amp;utm_content=home&amp;utm_campaign=readme\" target=\"_blank\">https:\/\/easydigitaldownloads.com\/?utm_source=home&amp;utm_medium=description_tab&amp;utm_content=home&amp;utm_campaign=readme<\/a>)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Client agreed with our assessment and accepted our recommendation.<\/p>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color wp-block-paragraph\">This is a fictionalized account of an event that may or may not have really happened, anywhere or at anytime. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Barbara (Bitsy to her friends) had approached our class previously to set up a website blog for her to showcase her knitting interests. Using WordPress, a simple site (bitsys_bits.com) was designed for her, which she was quite pleased with and garnered her a decent following. However, she had now accumulated a substantial number of baby [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"aside","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[9],"tags":[78,79],"class_list":["post-354","post","type-post","status-publish","format-aside","hentry","category-college-of-business","tag-case-study","tag-e-commerce","post_format-post-format-aside","entry"],"_links":{"self":[{"href":"https:\/\/proppuld.bitweb1.nwtc.edu\/webmgmt\/wp-json\/wp\/v2\/posts\/354","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/proppuld.bitweb1.nwtc.edu\/webmgmt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/proppuld.bitweb1.nwtc.edu\/webmgmt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/proppuld.bitweb1.nwtc.edu\/webmgmt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/proppuld.bitweb1.nwtc.edu\/webmgmt\/wp-json\/wp\/v2\/comments?post=354"}],"version-history":[{"count":3,"href":"https:\/\/proppuld.bitweb1.nwtc.edu\/webmgmt\/wp-json\/wp\/v2\/posts\/354\/revisions"}],"predecessor-version":[{"id":368,"href":"https:\/\/proppuld.bitweb1.nwtc.edu\/webmgmt\/wp-json\/wp\/v2\/posts\/354\/revisions\/368"}],"wp:attachment":[{"href":"https:\/\/proppuld.bitweb1.nwtc.edu\/webmgmt\/wp-json\/wp\/v2\/media?parent=354"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/proppuld.bitweb1.nwtc.edu\/webmgmt\/wp-json\/wp\/v2\/categories?post=354"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/proppuld.bitweb1.nwtc.edu\/webmgmt\/wp-json\/wp\/v2\/tags?post=354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}